The Power Of Testimonials
A testimonial is a positive statement of confidence by one person about another person or an institution.
Testimonials are useful for businesses because they allow the business to share with new customers the positive opinions of current customers and specific details of why they are satisfied with the service or product. While testimonials provide new customers with confidence and information, it can be a sensitive subject for very small businesses. Small business owners who are humble about the high quality of their work may hesitate to ask satisfied customers for their testimonial statements. While it can be hard to ask customers for these statements of support, small business owners should still ask for them. Testimonials provide important information for new customers and may help to match these customers up with a perfect solution to solve an important problem.
In the case of doctors and patients, there is an additional challenge to obtaining testimonials.
Patients have a right to privacy. Often, the reason a patient goes to a doctor is for a confidential matter. The patient most likely does not want to share with the public their identity. They do not want it known that they visit a particular doctor. While they may be very happy with the care they receive, they want it kept private. In the case of doctors who provide treatment of conditions such as opioid dependence and addiction and alcoholism, privacy is of the utmost importance.
Still, it is possible for patients to provide anonymous testimonials.
There is no need to put your name on your statement. No one needs to know who wrote the testimonial. So, if you are interested in helping other patients find the medical care that they need, consider offering a testimonial statement to your doctor. Be sure to make it clear that you do not want your name associated with it. You want to remain anonymous. Make it clear with the doctor if you are or are not giving permission for the statement to be posted online on their website. Even if your name is not revealed, be careful not to reveal details that may give hints of your identity. Be sure to include some specific details about why you are happy with the service and care that you receive from your doctor so it may be most helpful to new, prospective patients reading your statement.